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Best Practices to Rock Social Media Like a Celebrity

By Patricia Bleck

Care about being in the social space and value its potential to build relationships.

Be strategic about your messaging and interactions – be authentic, be positive and be nice.

Following best practices for social media is key to your brand’s success online, regardless of your business type. Sofia Katsali’s Huffington Post article about how celebrities handle social media got me to thinking. How do celebs differ from the rest of us? Do they handle social media in a different way? Definitely, there are some differences when you are famous. But when it comes right down to it, basic social media practices are the same for celebrity brands as they are for business brands everywhere.

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Hashtags Mean Business

by Patricia Bleck

Are you confused about the value and use of hashtags for business? I am crazy about their simplicity and power and I use them every day. Hashtags help people to find posts about the topics that interest them. Your brand can use them to connect with your target audience and take your social media content to the next level.

How do they work?

Hashtags connect your brand with others who are speaking about the same topic. When people search using a common hashtag, they will see the tagged content that addresses the same topic. For example, I often utilize #socialmedia in my posts. Others who follow or search for #socialmedia will see my tagged content. They expose your content to a wider audience, leading to conversations and additional connections with your brand’s audience. Continue Reading…

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Provide Great Customer Service Using Social Media

by Patricia Bleck

In business, the customer is king. Provide helpful, up-to-the minute customer service via social media.

In business, the customer is king. Provide helpful, up-to-the minute customer service via social media.

In business, the customer is king. Using social media for customer service, business brands can build improved customer relationships, increased brand awareness, and positive brand perception.

Social media is the perfect channel for providing helpful, up-to-the-minute customer service. Although businesses use social media as a two-way street in communicating with all audiences, it can be especially helpful in communicating with customers.

Your business can benefit from using social media to communicate with customers in the following ways: Continue Reading…

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Improve your Conversion Rate Using Social Media

Social media is useful in improving your brand's conversion rate.

Use social media to drive traffic back to your website, blog or other helpful content to improve your conversion rate.

Brands can make great progress in improving their visibility, relationships, and conversion rate via social media. But they can also hurt their brand’s image by making some common mistakes. Is your brand making big mistakes on social media? You can avoid common mistakes, build a successful social media presence for your brand, and improve your conversion rate by considering these helpful tips. Continue Reading…

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10 Tips for Improved User Experience

Hip young couple looking at smartphone on shopping trip on a sunny day in the city

Are you converting your website users into customers? If not, take a look at the user experience your website provides. Great user experiences translate into conversions. Poor website experiences frustrate users and lead to site abandonment.

Provide a great user experience – convert users to customers. How does your website measure up? Evaluate your website by testing it against the 10 tips for great website user experience: Continue Reading…

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Cultivating Brand Advocates in Social Media

Brand Advocates demonstrate gratitude.

Brand Advocates influence others on behalf of your brand.

Brand Advocates are the Holy Grail of social media followers. They represent a powerful digital marketing force for your business. How are brand advocates developed? Their relationship with your business begins with a simple concept: gratitude.

Many people may be surprised by the number and variety of expressions of gratitude on social media. Gratitude is a positive response to our life circumstances, whether good or bad. On social media, gratitude is expressed for big and small favors. Think of it as a digital pat-on-the-back. Continue Reading…

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The Best Time to Post on Social Media

by Patricia Bleck

BC-2015-Best-Times-to-Post (620x620)

What’s the best time to post on social media platforms? Improve your brand’s social media reach and engagement by posting at the best time for your audience. To determine the best time to post for your business brand, analyze your social media sites and pin-point your target audience. Continue Reading…

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Farm to Table Cafe at LaClare Farms

LaClare Farms is located 10 miles north of Fond Du Lac, WI
LaClare Farms is located 10 miles north of Fond Du Lac, WI

When we travel, we are always looking for healthy and fresh food options. Recently we visited LaClare Farms Café near Fond du Lac, WI, based on a restaurant mention in the Sunday Chicago Tribune

LaClare Farms offers a retail food shop, café, and goat milking demonstrations. In an age when the origins of our food are murky at best, LaClare Farms offers an opportunity to access and be in direct contact with the farm, animals, and people who produce it. Established in 1978 by Larry and Clara Hedrich, LaClare Farms Continue Reading…

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Developing Compelling Digital Images

When it comes to digital images, they’re either compelling or they’re not. What is it about  particularly memorable images that make them stand apart from the rest? And how are compelling digital images developed? Although there aretoo many types of images to cover in a blog post, we can take a look at a few examples that evoke a response in us.

Images that stand apart

Sometimes images interest us because they represent a current topic or famous person, like my daughter’s favorite actress Jennifer Lawrence or the newly released movie, The Hunger Games: Mockingjay. The movie poster design is undoubtedly compelling as well, but the hook is the popularity of The Hunger Games series and the actress portrayed.

Mockingjay movie release digital image

Mockingjay movie release digital image

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Finding Wisdom in Unexpected Places

 Finding Wisdom in Unexpected Places – Beyond Their Years

by Patricia Bleck

Chalk Drawing Send a Message

Appreciating the Wisdom of Children

Children’s unexpected wisdom can really blow you away. Often I am stopped in my tracks by my own kids’ random musings, revealing wisdom beyond their years.

So I was at my desk on Monday at lunchtime, catching up on the previous week’s priorities and sorting through the pressing tasks of the coming week. You know how it is Continue Reading…

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