Brands can make great progress in improving their visibility, relationships, and conversion rate via social media. But they can also hurt their brand’s image by making some common mistakes. Is your brand making big mistakes on social media? You can avoid common mistakes, build a successful social media presence for your brand, and improve your conversion rate by considering these helpful tips.
5 Tips for Improving your Conversion Rate using Social Media
- Remember, it’s not about you. People are online because there is something in it for them. They are looking for an answer to their question or a break in their work day. You have to provide content that is interesting, helpful, or fun – to them. Provide helpful links to related content that extends the impact of your posts and improves your conversion rate.
- Don’t talk about your products or services all the time – Audiences tune out companies who seem to be in it for themselves. Similar to in-person relationships, online relationships require give-and-take. Be human, genuine, and transparent in your communications. Stick to your core business and post a variety of content that reinforces your brand. Include helpful content from others in your industry to demonstrate thought leadership. And don’t be afraid to share a little about the people and place behind your brand.
- Make a commitment to a consistent presence on social media. You expect regular contact with the people who are important to you. You expect them to actively listen and reply accordingly. It’s the same online. Set up a schedule for posting and stick to it. Monitor your sites and those of your contacts so you don’t miss out on important conversations. Respond promptly in a genuine way without canned jargon.
- Don’t waste your time hanging out in the wrong neighborhood. Spend your time and resources in the place where your audience spends theirs. If your audience is on Houzz, by all means invest your time and energy on that platform. Be realistic about the number of sites you can actively monitor and maintain – don’t spread yourself too thin.
- Focus on quality, not quantity. Just like in your personal life, you want engaged friends who care about you. Build your social media audience with engaged followers who interact with your brand. Cultivate people who are invested in your company and may even become brand advocates.
A Final Reminder: Continue to refresh your owned website content. Use social media to drive traffic back to your website, blog or other helpful content to improve your conversion rate.
You’re in business for the long-haul – put yourself in the best position for improving your conversion rate by utilizing the power of social media to grow your brand.